The Company Behind The Quiet Way
A true story about loss, responsibility, and the decision to build something that lasted.
July 31, 1981
Nampa, Idaho
Two brothers, Jeff and John Itami, died in a farming accident.
They were eleven and twelve years old.
Their parents, Dennis and Kay Itami, were respected farmers in a close-knit Idaho community.
After losing their boys, farming continued.
But something had shifted.
The routine remained.
The heart behind it didn’t.
When a new opportunity appeared, Dennis was more open than he once would have been.
Not because he was chasing money.
Because life had rearranged his priorities.
A Skeptical Beginning
Dennis believed in work.
In responsibility.
In free enterprise.
He had never worked for someone else.
When a friend introduced him to a green barley product, he thought it sounded strange.
He didn’t believe it.
So he tested it.
He paid attention.
Over time, enough people around him experienced noticeable changes that he reconsidered.
Not emotionally.
Practically.
Within months, Dennis and Kay shifted their focus and began building what would become The AIM Companies.
Not as polished marketers.
As steady people who believed in what they had seen.
A Calculated Risk
Around the same time, Ron Wright entered the picture.
Ron was an experienced businessman. He understood leverage. He understood risk.
The product had traction.
The structure made sense.
But early financial strain nearly shut the company down.
Ron made a decision.
He invested heavily to stabilize the business.
Not impulsively.
Deliberately.
The company survived.
And it continued.
Why This Matters
The Quiet Way is built on that foundation.
Not hype.
Not a startup chasing momentum.
A structure that has operated for decades.
Simple:
- Products ship directly from the company
- Commissions are paid when volume moves through a team
- No inventory required
- Growth comes from steady activity over time
There are no guarantees.
Only math.
Only consistency.
Only structure.
That’s the company behind the Quiet Way.
Built by people who made long-term decisions during difficult seasons.
A brief interview with Dennis and Kay Itami, sharing the AIM story in their own words.