Sometimes a Simple Catalog Starts a Conversation

The 2018 AIM Product Catalog was released as a special edition of Living Well magazine.

It followed the first magazine-style AIM catalog introduced the year before.

After the 2017 version was released, members shared feedback and suggestions for improvement.

Those ideas were taken seriously when the 2018 edition was created.

The updated catalog became the best-selling AIM catalog at that time and eventually required reprinting.

For many AIM members, catalogs became an easy way to start conversations.

Some people used them to introduce products to someone new.

Others used them to reconnect with customers who had not ordered in a while.

Many business builders simply kept extra copies nearby for everyday situations.

Sometimes handing someone a catalog feels easier than trying to explain everything yourself.

Especially when the person wants time to quietly look things over on their own.

At the time, individual copies were available for fifty cents each, with additional savings on ten-packs.

Keeping catalogs on hand made sharing information simpler and more natural.

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Product availability and pricing may have changed since this catalog was originally published.